Content Planning

The content of your site is prepared by you. You know your product or service better than anyone. You can use your written media, press releases, brochures, and interviews to create your website. Or you can start from scratch to have a whole new look!

If you have any questions please feel free to email me. I will be more than happy to help.

Not sure about what content you need and how to organize it? Well, imagine planning a 5-6 page brochure or presentation for your business. Your content would be divided into 5-6 categories or pages. It would start with a concise overview of your product or service, with the end goal of enticing your reader to peruse the entire brochure or presentation. On a website, this would be your entry or home page.

Now here are some other general pages or categories you might consider as links from your main page:

About the Company
Describe the history of your company with it's growth and development. You may want bios on key company personnel, possibly with links to a page for each of them.

About Us
Include company goals, philosophy or mission statement. You might include bios on key personnel with their education, accomplishments, or portfolio.

Products
Show graphics and photos of your products with short descriptions.

Services
Describe the service you offer. Different categories of your services can each have their own page with a full description.

Catalogue
Provide a catalogue of the products you wish to sell.

What's New
Display new products or information. You need to keep this page current, so customers will continue to come back to see what's new.

References
List companies or individuals using your products or services...possibly a page with quotes from customers praising your product or service.

Contact
List your address, phone, email, etc. You might want to include a form* on your page for customers to fill in, allowing them to request more information or express opinions.

Site Map
List all your website pages, on a Site map page. Many viewers go to the sitemap page first to streamline their browsing experience.

Other
Display other links or categories pertinent to your business.

Create a name, or title for each of your web pages. Keep the name short, since this name becomes your link button name. Long names create very large buttons. Organize and number your content pages in the order you want your link buttons to appear.

Please check for accuracy. It will cost you more if content is rewritten once the site is up. Content should be submitted in electronic form on disk. I prefer MS Word but will except Word Perfect, .rtf or .txt file, or email as an attachment in either MS Word, Word Perfect, .rtf or .txt file. There is an extra charge for me to type up content from printed copy.

*forms are an additional charge